Perfumy.pl: Seduced, and not only by exclusive scents. Over 7,600 new subscribers in under a year
How marketing automation brings results in the luxury goods sector.
new subscribers in 11 months
message Open Rate
of revenue from emailing
Open Rate of the birthday scenario
Brand story
The adventure with selling perfumes has lasted since 2000. Years of experience led to launching an online (and brick-and-mortar) perfumery, which, although it changed its name over the years, has been known on the market as perfumy.pl since 2018.
The owners of the brand have worked with fragrances for years, and the passion for perfume has become part of their family tradition.
Challenges
The secret of success and results
17.78% of revenue from Recommendations
Machine-learning recommendations suggest products that match customers’ tastes, just like an advisor in a brick-and-mortar perfumery.
See: Product recommendationsHappy birthday! 45.70% Open Rate for birthdays
The request for a date of birth, together with a promise of a gift, appears already at newsletter sign-up.
See: BirthdayAll automations play for one goal
The store combines automation scenarios with on-site solutions to take care of the customer along the whole purchase path.
Saving abandoned carts
More than half of recipients open the Abandoned carts scenario. On the cart page an exit pop-up with a discount code also appears.
See: Recover abandoned cartsWe are happy with the quality and speed of work, as well as with the effects of working with edrone. The flexibility of the tool is important for our activities, which lets us create marketing campaigns, varied newsletter creatives and push notifications.
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